The Studios 301 IS IT A BANGER? Electronic Music Competition is back for 2017! Since we’ve gone straight to the source this year and enlisted some of the industry’s most respected names as part of our ultimate prize package, we thought we’d give you the opportunity to get to know them a little better.
Meet Chris Fraser.
Chris has been a music industry professional for over 20 years with experience in A&R, radio, production and DJing. By day he works as a senior A&R for Ministry of Sound Australia. At other times, he’s overseeing the musical direction of Raw FM as Content Director, responsible for the station’s playlist and shows.
Studios 301: What do you think about the prize package and the winners opportunity?
I think the winner will walk away with an amazingly practical set of guidance, contacts and tangible results for their work. It’s a really well thought-out and comprehensive prize package, it basically ticks the boxes for all the kinds of things I get asked about when I talk to up & coming artists. I don’t think I’ve seen anything quite like it before and for the right artist it’ll be an incredible door-opening opportunity.
Studios 301: What is your involvement in the competition?
As a part of the Raw FM team I’ll be helping to pick a winner, give their song airplay on the station (which reaches large parts of NSW via FM and much further field on streaming & apps), and giving them advice on securing airplay and how to approach radio. I really can’t wait to see what comes in!
Studios 301: Why did you want to be involved?
Pretty simple really, the calibre of everyone involved is top notch and it’s a really well put-together and executed concept. I also really enjoy helping to discover and nurture new talent.
Studios 301: What are your thoughts on local talent and developing it?
I spend a lot of my waking hours seeking out new talent and helping to develop it, whether it’s as an A&R manager at the label level or wearing my hat as a content director for radio. The two jobs normally require fundamentally different approaches, so I get to evaluate talent in different ways for each. At the end of the day seeing artists grow is really satisfying, and even if they’re not ones I’ve signed, I can still feel I’ve contributed if I’ve helped give them airplay and exposure.
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